Advanced Mobile Marketing
Stay ahead of the curve and tap into a thriving new revenue stream by becoming a mobile marketing expert! With more people reading email, viewing videos, downloading apps, browsing websites, and searching for products and services via mobile devices than by the PC, now is the time. Access that vast audience at home, at work or on the move – and even target specific demographics – with training in mobile media advertising, a marketing segment Mind Commerce projects will reach $50 billion in revenue worldwide by 2014. Advanced Mobile Marketing is your comprehensive eight-week “how-to” course. Pioneers in the field will empower you with essential skills including measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance. Key topics include:
- Introduction to Advanced Mobile Marketing
- The Tools of Mobile Marketing
- How to Develop a Mobile Marketing Campaign
- Launching and Integrating Your Mobile Campaign
- Mobile Analytics
- Proximity Marketing
- Mobile Marketing Rules and Ethics
- Mobile Marketing Case Studies
At the end of this course, students will receive a certificate in Advanced Mobile Marketing from the University of San Francisco School of Business and Professional Studies.
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