Advanced Search Engine Marketing
With U.S. spending on search engine marketing projected to nearly double by 2013, demand for qualified search engine optimization (SEO) and pay per click (PPC) professionals is at an all-time high. SEO and PPC advertising – among the most effective customer acquisition tools – form the cornerstone of a winning search strategy. Advanced Search Engine Marketing takes your knowledge of this critical field to a new level, empowering you with practical, hands-on skills you can put to work immediately. No other SEO marketing or PPC training course provides better insight about advanced search engine marketing from the industry’s most respected experts. This eight-week course reveals everything necessary to transform your career and business. Upon completion, you will be prepared to pass the Google AdWords certification exam. Key topics include:
- SEO Architecture
- SEO Content and Link Building Core Concepts
- SEO Content and Link Building Advanced Topics
- Social Media and Other Search Topics
- PPC Concepts
- Advanced Google AdWords
- Yahoo and Bing PPC
- Case Studies Tracking/Testing
At the end of this course, students will receive a certificate in Advanced Search Engine Marketing from the University of San Francisco School of Business and Professional Studies.
Additional programs offered by University of San Francisco