Advanced Web Analytics
Interactive marketing has exploded in popularity and usage, due in large part to its measurability. Advanced Web Analytics is unique among training programs because it goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns. Accomplished web analytics professionals provide a high-level strategic view, focusing on the core concepts that will remain constant even as the tools continue to evolve. This advanced specialized certificate course will equip you with the web analytics training you need to leverage your metrics and maximize your marketing success 100% online! Key topics include:
- Introduction to Advanced Analytics and Measurement
- Traditional Analytics Components
- Google Analytics
- Analytics Tracking and E-Commerce
- Measuring Off Site
- Analytics Reports
- Advanced Analytics
- Analytics Case Studies
At the end of this course, students will receive a certificate in Advanced Web Analytics from the University of San Francisco School of Business and Professional Studies.
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