Integrated Online Strategies

Integrated Online Strategies is the first eight-week course in the Master Certificate in Internet Marketing online program. Master and manage the practical applications of diverse interactive marketing components – everything from websites and e-newsletters, to organic and paid search, to tracking and reporting. This essential course provides valuable, hands-on experience as you develop a new website (or enhance an existing one) for your company, your clients or yourself. You’ll learn proven interactive marketing techniques from practicing real-world pros, who provide insights into a variety of key topics:

• Introduction to Internet Marketing
• Internet Marketing Overview
• Starting a Website and Internet Marketing Tactics
• Building and Promoting a Website
• Creative Development
• Tracking Methods
• Reporting and Testing
• Case Studies

At the end of this course, students will receive a certificate of completion from the University of San Francisco School of Business and Professional Studies. Those who complete all three certificate courses will receive a Master Certificate in Internet Marketing.

Additional programs offered by University of San Francisco